Why Your Writing Isn’t Working
And What to Fix First
VijayWrites #158
Welcome to VijayWrites—where you’ll find inspiration, tips, and ideas to help you write better, master the art of copywriting, and make a career out of your words.
You’re writing consistently.
You’re posting helpful tips.
You’re doing everything the experts said.
And still—no replies. No comments. No leads. No DMs.
It’s frustrating.
Because you know you’re not being lazy.
So what’s going wrong?
Let’s break it down.
Writing that doesn’t work usually fails at one of these 5 levels:
1. You’re not saying anything new—or saying it in a new way
You’re writing about mindset, growth, freelancing, content, copywriting…
But it sounds like what everyone else is saying.
“Be consistent.”
“Provide value.”
“Write every day.”
These aren’t bad ideas.
But they’ve lost their power because they’ve lost their edges.
Fix it: Say the same thing differently. Add a moment. A lens. A personal story. A contrast.
Make it yours.
2. You’re talking to “everyone”—so no one connects
You’re writing for “creators,” “freelancers,” “founders,” or worse—“people who want to grow.”
It’s too wide. Too abstract.
And your reader never thinks, “This is for me.”
Fix it: Narrow your moment. Write to someone facing a specific challenge.
The more pointed it is, the more powerful it feels.
3. Your opening doesn’t make them want to read the second line
You’ve only got one shot to keep their attention.
And your intro is the make-or-break moment.
But if your opening sounds like this:
“Writing is a powerful tool for communication…”
You’ve already lost them.
Fix it: Start with friction. Contrast. A question they’re already asking. Or a moment that makes them feel seen.
4. You’re not leading them anywhere
You’ve written a paragraph. It sounds smart. But the reader finishes and thinks:
“Cool. But what do I do with this?”
Your post can’t just inform.
It has to move. It has to shift.
Fix it: Ask yourself—what’s the ONE shift I want the reader to walk away with? Then make sure every line points there.
5. You’re writing to sound right—not to say what you actually believe
When you write safe, general, “best practice” content, your reader scrolls on.
Because there’s no signal. No conviction.
You’re not saying what you really think—you’re saying what you think you’re supposed to say.
Fix it: Say the thing you actually believe—even if it’s a little messy, uncomfortable, or imperfect. That’s where connection starts.
Try this today
If your writing isn’t working, don’t quit.
Just diagnose it.
Take your last post or draft and ask:
Did I say something real—or just repeat advice?
Did I write to someone—or to everyone?
Did I make the reader feel something in the first 3 lines?
Did I leave them with a shift or action?
Did I say what I truly think?
If the answer is no—good news.
You know what to fix.