How to Strengthen Your Copy
Make it Persuasive
VijayWrites #152
Welcome to VijayWrites—where you’ll find inspiration, tips, and ideas to help you write better, master the art of copywriting, and make a career out of your words.
Many writers know their words lack impact.
Their writing is clear. It’s concise. But it doesn’t move people.
This was one of the biggest struggles I noticed in the writing challenge. Writers removed fluff, improved their openings, and wrote better headlines, but their words still felt flat.
What was missing?
Persuasion.
Persuasive writing isn’t about tricks or manipulative tactics. It’s about making the reader feel something.
Let’s take a weak, unpersuasive sentence and improve it step by step.
The Problem: A Weak, Unpersuasive Sentence
Here’s a basic sentence:
"Our course will help you improve your copywriting skills."
It’s technically correct but weak.
There’s no urgency. No emotional pull. Nothing that makes the reader feel like this course is different from any other.
Let’s fix that.
Step 1: Add Contrast or Transformation
People don’t just want to "improve." They want a transformation—a clear before-and-after.
Before:
"Our course will help you improve your copywriting skills."
After:
"Struggling to write persuasive copy? This course will help you craft words that sell effortlessly."
Now, the sentence addresses a pain point (struggling to write persuasively) and positions the course as the solution.
Step 2: Use Emotional Triggers
People don’t take action based on logic alone. They need to feel something—curiosity, desire, excitement, even frustration.
Before:
"Our course will help you improve your copywriting skills."
After:
"Tired of writing content no one reads? Learn how to grab attention and get people to take action."
Now, it taps into a familiar frustration—writing content that gets ignored.
Step 3: Strengthen with Proof or Specificity
Vague claims feel empty. Specific details make them believable.
Before:
"Our course will help you improve your copywriting skills."
After:
"This course has helped over 1,000 writers land high-paying clients with better copy."
Numbers, results, or real-world proof instantly add credibility.
Step 4: Add Urgency or a Reason to Act Now
A strong sentence makes the reader feel like they need to take action now, not later.
Before:
"Our course will help you improve your copywriting skills."
After:
"Master persuasive copy in just 30 days. Enroll now—only 50 spots available."
Adding a timeframe and scarcity makes it more compelling.
Final Transformation: Before & After
We started with this:
"Our course will help you improve your copywriting skills."
After applying persuasion techniques:
"Struggling to write persuasive copy? This course will help you craft words that sell effortlessly."
"Tired of writing content no one reads? Learn how to grab attention and get people to take action."
"This course has helped over 1,000 writers land high-paying clients with better copy."
"Master persuasive copy in just 30 days. Enroll now—only 50 spots available."
Each version creates emotion, adds credibility, or builds urgency.
Your Turn
Take a sentence from your writing and apply these tweaks:
Add contrast or transformation
Use emotional triggers
Strengthen with proof or specifics
Add urgency or scarcity
See how much stronger it becomes.
And if you want, share your before-and-after. Would love to see the difference.